In Rule, you can manage subscribers by unsubscribing or blocking them from receiving communication via email and/or SMS. This is useful if a subscriber has unsubscribed from your mailings or if you want to stop further communication for any other reason.

How does it work with transactional mailings?

If you have automations for transactional mailings, such as order confirmations, these will still be sent even if the subscriber is blocked. They will be able to receive the specific mailing, but their email and SMS block remains in place. This ensures that transactional mailings can still be carried out in accordance with the law.

Unsubscribed Subscribers

Subscribers who unsubscribe from your mailings are not deleted from your account but remain with a block that prevents them from receiving campaigns via the specific channel.

If the email address is no longer blocked, it means it is active and can be registered for newsletters again, for example, through a form.

What could be the reason for a subscriber to be unsubscribed?

• People who mark your mailing as spam are automatically unsubscribed.
• The subscriber may have clicked the unsubscribe link themselves.
• The subscriber may have forwarded the email to someone else who clicked the unsubscribe link.
• If the campaign has been shared publicly, someone else might have clicked the unsubscribe link.
• If the account's administrator has unsubscribed the subscriber, it will appear like this in the customer view (note that it’s possible to reactivate the subscriber using the button in the top right).

If the account's administrator has unsubscribed the subscriber, it will appear like this in the customer view (note that it’s possible to reactivate the subscriber using the button in the top right).

Can an unsubscribed subscriber be reactivated?

If a recipient has unsubscribed by clicking the unsubscribe link in an email, they can reactivate themselves by searching for a previously received email and clicking the unsubscribe link again. This will give them the option to reactivate via the "resubscribe" or "reactivate" button.

Alternatively, you can contact us at [email protected] to reactivate the subscriber, or ask us to grant you access to the "reactivate" permission, so you can find the subscriber in the app and reactivate the address directly.

Blocked Subscribers

A completely blocked subscriber cannot receive any form of communication via your campaigns and is also not included in custom audiences.

There are several ways to block a subscriber in Rule:

Block a subscriber in the subscriber list:

1. Navigate to "Subscribers" and search for the relevant subscriber.
2. Click the three dots to the right of the subscriber's name and select "Manage."
3. Choose which communication channels (email and/or SMS) you want to block the subscriber from.

Block a subscriber in the subscriber card:

1. Search for and click on the relevant subscriber to open their subscriber card.
2. Click "Manage" in the top right corner.
3. Choose which communication channels you want to block the subscriber from and click "Save."

Block multiple subscribers at once:

1. Go to "Subscribers" and click "Import Subscribers."
2. Upload a list of the subscribers you want to block and click "Next Step."
3. Add the subscribers to a tag and continue to the next step.
4. Click "Marketing Settings," select which communication channels you want to block them from, confirm, and complete the import.

To view a list of your blocked subscribers:

1. Click "Subscribers."
2. In the top right corner, click "All" and select "Blocked."

By following these steps, you can effectively manage subscribers in Rule, ensuring that your mailings only reach those who wish to receive them.