Status of subscribers
The marketing channel is determined by the type of marketing the subscriber has chosen to receive. If a subscriber is blocked, no marketing can be sent.
All active subscribers you can communicate with via any channel are included in the cost of your plan. Blocked subscribers are not charged.
Subscriber View
In the subscriber view, you can click on "All" to see the different statuses of your subscribers. You can see ‘All,’ ‘Active,’ ‘Unconfirmed,’ ‘Blocked,’ and ‘Without tags.’ There may be differences in the numbers between all subscribers and active subscribers. Tags, which in Rule represent different subscriber lists, do not reach all subscribers when added to mailings, unless a subscriber is blocked.
Therefore, the number of active subscribers and the subscribers you add to your mailings may be different.
Subscriber status | Marketing channels | Description |
 |  | A subscriber who is active in the SMS and email channels. What type of communication can this subscriber receive? All types of marketing for email and SMS, including uploads to audiences on Meta, Google, & TikTok. |
 |  | A subscriber who is not active in the SMS and email channels. What type of communication can this subscriber receive? No marketing, but uploads to audiences for blocked members on Meta, Google & Tiktok, as well as transactional communications. |
 |  | A subscriber who is active in the email channel but not in the SMS channel. What type of communication can this subscriber receive? Marketing via email, including uploads to audiences on Meta, Google & Tiktok. |
 |  | A subscriber who is not active in the SMS channel but is active in the email channel. What type of communication can this subscriber receive? SMS marketing, including uploads to audiences on Meta, Google & Tiktok. |
 | A subscriber who has not verified their email will be marked as unconfirmed. This subscriber cannot receive marketing communication as they have not given their consent. | |
 | A subscriber who is completely blocked from all communication cannot receive marketing. They cannot be used in any marketing channels, and there are also limitations on fetching and manipulating data via our REST API. |
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