With E37 integrated into Rule, you can collect order history, customer, product, and behavioral data, providing insights for segmented, personalized, automated, and data-driven communication.

We will go through:

1. Installation
2. Usage
3. E-commerce automations
4. Data fields sent to Rule

Installation

1. Create an API key in Rule. Go to 'Settings' > 'Developer' > Create new API key > Name the API key > Copy
2. Log in to E37

Usage

E-commerce automations

When the e-commerce platform is connected to Rule, you can set up automations for the events mentioned above.In this article, we have described common e-commerce automations.Data fields sent to Rule

Data fields sent to Rule

Subscriber

Subscriber.Source (är alltid "E37")
Subscriber.SourceSite (namnet på aktuell webbplats)
Subscriber.Name (om inloggad)
Subscriber.Birthday (om inloggad)
Subscriber.Country
Subscriber.CountryCode
Subscriber.Name
Subscriber.Number

OrderCompleted

Order.Number
Order.Date
Order.Total (totalsumma inkl. moms)
Order.Currency
Order.HasSalePriceProduct (Yes/No)
Order.HasAutoCampaigns (Yes/No)
Order.HasDiscountCodes (Yes/No)
Order.ProductCount
Order.Products
Order.Brands
Order.Names
Order.SKUs
Order.Variations
Order.Groups (ex: "/Barnkläder/Övrigt/Bad- och solskyddskläder/")

CartInProgress

Cart.CartUrl
Cart.Date
Cart.Total (totalsumma inkl. moms)
Cart.Currency
Cart.HasSalePriceProduct (Yes/No)
Cart.HasAutoCampaigns (Yes/No)
Cart.HasDiscountCodes (Yes/No)
Cart.ProductCount
Cart.Products
Cart.Brands
Cart.Names
Cart.SKUs
Cart.Variations
Cart.Groups (ex: "/Barnkläder/Övrigt/Bad- och solskyddskläder/")

Historical orderimport

OBS! This is done in E37.

To create a document which includes historical order data follow these steps;

Go to E-handel -> Rapporter

There you have the option to select different types of reports.

Choose the option  “Rule orderrapport (för import av orderhistorik i Rule)” and file type “Semikolonseparerad textfil”:

When the above steps are done you have the option to select a time frame ans well as which order statuses you want to exclude (we recommend excluding "Annullerad").

If you have Shop-in-Shop you also need to choose which store you want to export data from.

When this is done a file will be generated which you include in an email to our support at  [email protected].

We will then help you import the data from this file into your Rule account.