Hello Rule Users,

We're happy to announce some exciting enhancements to our integration with the Abicart e-commerce platform, designed to provide you with even more valuable insights into your customer data! At Rule, we're committed to continuously improving our integrations to help you make data-driven decisions.

What's New?

1. ArticleGroups Value: We're now including the "ArticleGroups" value when placing an order. This means that you'll be able to segment your customers based on the product groups they have purchased, allowing for more targeted and personalized marketing strategies.

2. Price with VAT: In addition to order och cart in progress details, we're now also sending prices inclusive of VAT. This provides you with a more comprehensive view of your sales data and ensures accurate reporting and analysis.

3. Improved Initial Setup: Setting up the integration for the first time? We've made it even easier to get started. Now, all orders are automatically transferred to Rule when you set up the integration for the first time, allowing you to immediately start segmenting your data. Plus, we've implemented better rate limit handling, so if you reach the API rate limit, order transfers will be paused to ensure that no orders are missed.

4. Cart URL Added to CartInProgress Event: Now, the cart URL is included in the CartInProgress event. This means you can now directly link to the abandoned cart, making it easier to re-engage with potential customers and recover lost sales.

How Does It Benefit You?

• Enhanced Data Segmentation: With the inclusion of ArticleGroups and comprehensive order data, you'll have a deeper understanding of your customers' purchasing behavior. This enables you to create more targeted marketing campaigns and personalized experiences for your customers.

• Streamlined Setup: Setting up the integration is now quicker and more efficient than ever before. With automatic order transfers and improved rate limit handling, you can start leveraging your data insights without delay.

• Improved Accuracy: By including prices inclusive of VAT and ensuring that all orders are transferred, you can trust that your data is accurate and reliable. Make informed decisions with confidence, knowing that you have access to the most up-to-date information.

• Recover Lost Sales: Directly link to abandoned carts with the cart URL in the CartInProgress event, enabling targeted follow-up communication to re-engage potential customers and drive revenue.

What's Next?

Ready to Get Started?: 

These enhancements are now live and ready for you to explore! Whether you're analysing customer behaviour or optimising your marketing strategies, we're here to support you every step of the way. If you have any questions or feedback about the new features, don't hesitate to reach out to our dedicated support team.

Thank you for choosing Rule as your data insights partner. We're committed to continuously improving our integrations to provide you with the tools and insights you need to succeed in your business!

Best regards,
Filip Gerhamn
Head of Product, Rule Communication